Pre-Creative - Purpose Statement

“Pre-Creative”

Noun

pree-kree-AY-div

Definition: A collection of habits and a course of action developed to streamline the process for graphic designers to work with improved efficiency, better transparency and increased value for their organization. 

Mission

Pre-Creative strives to build a foundation of good process that benefits the creative, project management, marketing teams, and their entire organization.

Vision

Enable a creative team to establish and maintain good habits (processes) in support of their group’s goals and the creative team’s quality of work and long-term health.

Values

Brevity (plain speak) in project definition and clarity in priorities.

What is the purpose of these?

“Good creative process takes practice.” – Sounds kind of smarmy right? Maybe a little obvious or oblivious? Regardless it’s something I’ve been saying for a while, and it’s been at the edge of my consciousness for even longer. A friend of mine challenged me about this saying with the question “What if you don’t know what good is…” Well, I thought it was obvious… perhaps only to myself… and in retrospect. This writing’s intent is to help define what good creative process can mean to you, how it can benefit your team and organization at large, and some tips on how to establish best practices for it.

Note to self:

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.