Hi, I’m Matt Frederick

Creative Operations Powerhouse | Art Direction & Design | Product Photography & Studio Production | Lifelong Creative

I’m an experienced and well-rounded art/creative director with a passion for the creative process and product content. Over the past 19+ years, I’ve been an integral part in building a brand from its formative years into its omnichannel adulthood.

I’m an unorthodox mix of creativity and organizational process. Building quality content at scale and across mediums requires attention to detail and the willingness to dive into the nitty-gritty. Whether in art/photo direction, content creation, brand management, asset management, or my personal projects; I approach work with passion and focus with my eyes, heart, head, and hands. 

Eyes - Looking at the details and design consistency.

Heart - Believe and care about the story/product.

Head - Understand the value of the work and messaging.

Hands - Enjoy creating and producing meaningful work.