Creative Ops: Hello | Packaging | Catalogs | Photography | Content | MarTech | DAM | Brand Governance
Packaging Rebrand.
With the introduction of a new brand identity, hundreds of existing packaging art files needed to be updated. I developed concept art, template systems and then production artwork. This project achieved consistent branding across a variety of packaging formats (hangtags, header cards, boxes, etc.) Most of these featured trilingual information with select files incorporating iconography and illustration.
These projects were produced in partnership with team members in the product, legal and marketing groups and aligned with (sometimes) competing priorities.
A mountain of work condensed into a 30 second blur.
Since that rebranding, the template system was continually refined to enhance the products presence at retail in company-owned stores and dealer locations. This ongoing work included good forward progress towards minimizing the different sizes while maximizing the amount of product in a given display space.
For select product, additional accents were added like these few feature flags shown below. There is a variety of packaging accents that were executed across a wide range of apparel and gear for product features and brand IP like fabrics.
“Good creative process takes practice.”