Product Content

Hey, surprise, you’re a writer! If you told me years ago how much time I would be spending crafting and working with copy and maintaining them in giant tables I wouldn’t have believed you. But my experience is that to produce catalogs, product info sheets, retail displays, e-commerce copy and the like, that information needs to be ORGANIZED and easily accessible by the team. I began a skunkworks project using Airtable, a cloud-based database. That system matured into a robust source of product information that was vetted by partners in product and legal. I called it the “ARK” - Always Ready Knowledgebase - if the information wasn’t on the ARK, then it was lost. Later, the product team adopted a PLM (Product Lifecycle Management tool) and we began merging data between the two. Technical product information was available as well as more consumer-facing versions of features and benefits. The ARK housed product information for thousands of products across an entire head-to-toe product line.